If you are a digital marketer, I am sure you would have come across the term landing pages. For every marketer, landing pages are one of the primary sources of conversions and hence, are often termed as money pages also. If the landing page is poorly designed, obviously in terms of UX, then it is good for nothing. But if you are hearing the term ‘landing page’ for the first time, let me make it simpler for you. What are landing pages?A landing page is a page on your site that is designed to convert visitors into leads. Landing pages direct the visitor to fill up a contact form in exchange for a valuable piece of content. This can be an eBook, a cheat sheet, a whitepaper, a template / a set of templates or even a free trial. The landing pages are designed in such a way that it avoids other distracting elements and has only one call to action. Due to this, they are often referred to as squeeze pages also. But what makes landing pages so effective? Why landing pages are so effective?Humans can focus only on one thing at a time. Landing pages help in achieving this. While a website may have several distracting elements such as images and videos popping up, has links to other content, has multiple calls to action buttons, landing pages keep these to a minimum. Landing pages have highly focused pieces of content that communicate the value of the product or the service in a very clear, concise manner to a highly targeted audience. The visitors after doing thorough research, click a relevant call to action button on the website which leads them to the landing page. This audience is primed and is highly likely to purchase your product or service. Hence, landing pages are used at the consideration stage of the funnel where the prospective clients give up their contact details and are now considered as leads. After that, it depends on the talent and effectiveness of the sales team to convert these leads into customers. But there is more to this. Though landing pages have highly focused content, they also leverage the invincible power of a solid UI / UX design. Role of UI / UX in designing highly converting landing pagesThe goal of any UX designer is to offer the solution to the problem faced by the target audience of a business. Hence, all the design elements should be user-centric, and keep the user journey in mind. Landing pages are a challenging project to deal with as UI UX designers have to kill two birds with one stone – (i) Help in achieving goals of users i.e. to get the solution for their problem and (ii) Help in achieving goals of business i.e. to lead the user towards making a purchase. Following are the core UX principles of great landing page design: 1. Visual Hierarchy: Visual hierarchy should be followed in all aspects. Font size, spacing between the headings and among the lines, clever use of white space, etc. are some elements which help in achieving visual hierarchy. In the example below, webflow has effectively managed to incorporate the principle of visual hierarchy, where it uses larger fonts to highlight its USP, then a brief description is provided why it is different from other service provides and has a clear. call to action. It is proven that users usually read in a “F” shaped pattern and webflow has totally aced it. 2. Clear and single call to action: One of the key characteristics that separates landing pages from other pages of the websites that it has one and only one call to action (CTA). This grabs the users’ attention completely and does not provide incentive to the user to get distracted with other CTAs or elements. Swiftybeaver, native Mac application whose target audience is developers uses a concise copy to communicate clearly what it is meant for and asks users to enter their email in exchange for free access to their platform. 3. Color Palettes: Colors you use affects the behavior of your visitors, their mood and emotions i.e. the entire user experience. It is therefore important to select the right color scheme for your landing page. Now, how do you go about it? Ideally, The main and accent colors are in the ratio of 90% to 10%. The color corresponds to the offer. In this example, Hootsuite uses consistent colors to emphasize on free trial option. Had it used varying colors for professional, team and business pricing, the page design would look too awkward and confuse users. The green color of the CTA button communicates one and only one message and leads to completion of one goal i.e. prompting user to start a free trial. 4. Use of list or bullet points: Last but not the least, using bullets and lists is a great way to highlight the key points you want your readers to see. Also, it can serve as a great way to catch and focus a user’s attention. Information presented in form of bullets and lists is more easily perceived. Therefore, always put the key takeaways in such form. Bluehost highlights all of the advantages that the user will get if they start a $2.95 per month plan. This enables users to take decision very quickly and compare it with other competitors’ offerings. If these advantages have not been listed, the user won’t know about them and would eventually turn to other competitor who has listed them well.
Key takeawaysDesigning a landing page seems to be one of the greatest challenge for marketers as well UI / UX designers. It is a carefully crafted masterpiece which is tried and tested several times after thorough user research, A/B testing and follows the principles of great UI / UX design. Without these principles, it is not possible to design a highly converting landing page. And if the landing page is not converting well enough it is a wasted opportunity. Always craft a landing page keeping users’ needs in minds, what are the key points they are looking for, and whether these key points will help them in solving their needs. If yes, then bingo! You have successfully managed to create a landing page that converts. But a great UI / UX design will make the user experience much more memorable, easier and faster. If the user has to jump through various hoops before reaching to their solution, they won’t be converting into customers. Hence, landing pages should be meticulously crafted, often with the help of an experience UX consultant, like Octet Design Studio. For More Info:- UI UX design company in Mumbai UX design company in Mumbai UX design agency Mumbai UX Design Studio in Mumbai UX Design Agency in Mumbai UX Research Company in Mumbai UX Consultants in Mumbai Follow Us:- Youtube
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These days, brands and companies are always inclined to launch new and advanced products in the market every now and then. They do so in order to grab the attention of the customers and promote business growth. However, your products will never be able to give you a massive success until and unless they align with the goals and interests of the customers. So, it is extremely important for you to provide your users with an excellent experience. Only then will you be able to create an appropriate impact on the customers.
Here, in our blog, we are going to see what UX research is all about and why it is important for every aspect of your business. What is UX research? User experience research is an in-depth analysis of the needs and desires of the target audience. It allows you to understand what kind of product your users require in order to achieve their goals. Every company should have a professional UXx research team who will thoroughly study the requirements of the customers and design the required products for them. Why is UX research important? UX research is of extreme importance if you want your project to succeed for an enormous reason. There are various reasons for this: Optimized product development process: UX research will allow you to include only those features in your product that your customers actually require. This can only happen when your developers have a clear understanding of the goals and interest of the public. With proper UX research, business owners will be able to save a lot of money on development. They will also be able to launch their product a lot faster. Increased customer satisfaction rate: When you clearly understand the requirements of the users, it becomes a lot easier for you to exceed their expectations. You will be able to give them what they exactly require from you and this will definitely make your customers happy. Better business value: As long as your customers are satisfied, you will be benefited in the long run. Using proper UX research techniques at various levels of development, you will be able to retain your customers. This will also invite more customers towards your company or brand. These are some of the ways by which UX research can help you in your business. So, if you want to become really successful as a business owner and you wish to achieve all your long-term and short-term business goals, you must hire an UX research development team for your company. For More Info:- UX design company in Mumbai With user experience design gaining more and more popularity, it has become crucial for every business owner to hire an experienced UX designer for his company. Without the involvement of a reliable UX designer, you will never be able to fully satisfy your customers. However, before you hire an UX designer, there are various things that you need to consider. So, here we have listed for you the three most important skills that every UX designer must have.
1. UX research: A successful UX designer must have really good UX research skills. He/ She must find out what exactly a customer desires from a particular product and based on that, the product requirements will be specified. There are different methods involved in UX research. This includes both qualitative and quantitative methods. In qualitative methods, you get to understand the motivation and needs of the users. This is done through field experiments, interviews and surveys. In quantitative methods you gather a huge collection of data and discover hidden patterns from them. 2. Collaboration: No team is successful without proper collaboration between the team members. There are multiple aspects of a project including coding, designing, marketing, etc. Each of these aspects will have to be managed by a particular group of members. That is why it is really important to maintain proper collaboration. Otherwise, you will remain in complete darkness regarding what is happening in other segments of the project. Collaboration also gives you the opportunity to learn from other members of the team whose skills complement that of yours. 3. Communication skills: Having core skills like coding skills and research is of course important but along with that, you will also need to have excellent communication skills. Communication skills involve both visual communication and the ability to communicate effectively with the users. This will give the UX designers an idea of what the customers are expecting from them. You will also be able to explain your designs to people in the best possible way. Proper communication skills will also allow you to avoid communication pitfalls and create a highly positive impact for your business. Also, UX designers need to brush up their visual communication skills to create highly interactive interfaces for the customers. These are some of the most important skills that every UX designer must have. So, before hiring an UX designer, make sure that your designer has the relevant skill set. Only then will you be able to drive potential customers towards your brand. For More Info:- UX Design Studio in Mumbai Working as a UX design company for a leading project is a rewarding experience as every project adds value to your company profile and teaches you a lot about customers' perspectives in the present time. But during this process, a company will have to face lots of challenges with co-workers, work and design processes, and so on. In general, you will be able to solve most of these challenges very easily, but sometimes this process will make things a little stressful for the UX design companies management. Here we are listing some of the challenges that will face in the process of becoming a reputed UX design company; please have a look:-
Profound understanding of the domain:- A completely new project for the UX design company with all new domains can be daunting to understand initially. As even the company's experienced designers have very limited ideas about the domain, besides lack of discussion with the business people, stakeholders and users realize that you are not really in the place. Therefore in this situation, it is suggested to spend some initial days exploring a domain that will save you from big trouble afterward. It will help if you remain honest about the products and services with the owners so that they may have an idea of your level of understanding about their project and domain. Context-specific research:- When you accept a project, then it might happen that your client doesn't have confidence in you. Commonly they believe that they have a very clear set of requirements, and they don't feel the necessity of contextual research with the users. This prevents the design company from understanding the real needs of the users. To overcome this situation, the company needs to educate its clients about their design and design methodology. For this company can take support of their previous work and explain how to access users' requirements by validating their concepts, needs, and usability testing. Ultimately design companies and clients want to deliver successful products. They will certainly understand and accept your position if you explain them with an example, but if they don't, it is certainly their loss, not yours. Deadlines:- Most of the UX design companies follow agile methodology. They have multiple teams of designers that work parallelly on a single product. Due to this, additional stress fell on the shoulders of the company. Now they not only have to manage their work but also multiple teams. Therefore, it is best suggested to work with one feature team to make it easy for the company to meet the expectations and the deadline of the group in the context of the project. For More Info:- UX design agency Mumbai |